Shopping with your own personal stylist

Does this top fits my skurt? Does this bag matches my shoes? Good news for women who have problems combining. From now on you can make use of the advice of a personal stylist: ''The Pinko Instore Stylist''. This virtual unit is created by the fashionable, Italian luxury brand ''Pinko''.

With this system you can watch the Pinko fashion show, the lookbook and the campaign images. But more important, the Pinko Instore Stylist also displays a large number of extra looks with many different combinations of collection items. Using a touch-screen combinations and clothes, all images are viewed in different headings such as Chic in the City and Shining Rock, and also by category. The Store Stylist takes visitors along the Pinko-world combinations, styled by a renowned Italian fashion stylist from the headquarter every month.

Currently, the Pinko Instore Stylist is installed in fifty Pinko stores all over Europe.

I think it is a vert smart move by the company to create a virtual personal stylist. With the Pinko Instore Stylist they can distinguish themselves from other brands. Moreover, the advice of a personal stylist is no longer reserverd for the rich and famous people.

CLICK HERE to visit the official Pinko website and take a look at their new Spring / Summer collection.

Young bloggers

According to world greatest online encyclopedia 'WIKIPEDIA', a blog is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.

Blogging becomes increasingly popular, also among young children. There are a couple of very young fashion bloggers who sit front row at fashion show to give their frank opinions nowadays. The 13 year old Tavi Gilderson turns the fashion industry on its head through her writings. She's extremely popular but also feared by many fashion designers because of her genuine, unabashed look at trends and clothing. Recently, a new blog star has born of only five years of age: Katie. During New York Fashion Week she will entertain the readers of National Racked with her 'notes'.



This is CRAZY! How can a five years old girl be a famous fashion blogger?!!. A five year old can't hardly write or read. How in gods name can she write and maintain a blog.

Last Friday she gave during the fashion week in New York a summary of the Michael Angel show which was given in Bryant Park. Her notitions were made of words like 'hate, love of like' with stars en hearts all over the place.

Can we please have grown up bloggers and editorials with a more comprehensive vocabulary. PLEASEEEEEE!!!!!

Email blooper

Ralph Lauren is a well known designer in the fashion industry and owns the Ralph Lauren Inc. company. Since its inception in 1968, Ralph Lauren has become a powerful global empire that has put its stamp on everything from tuxedos to tennis skirts.
However, Ralph Lauren needs to minds his manners. The PR department of the fashion company comitted a fashion week pas faux while sending out a mass rejection letter to those deemed unworthy of attending the label's show at Bryant Park:

THEY FORGOT TO MAKE THE LIST ''BLIND''!

"Thank you for your interest in attending the Ralph Lauren Collection Fall 2010 Fashion show. At this time, we are currently at full capacity and are unable to accommodate your request. We look forward to working with you in the future," the e-mail stated.



Because of this stupid mistake more than 100 recipients could see who Ralph Lauren did not want to visit his show. All email addresses of the rejected companies and journalists were also publicly disclosed.

Ralph himself was not in for a comment and said that some intern of the PR department sent those mails. Of course Ralph, blame it on the intern!!!

Social Networking

Social networking is everywhere. Parents, children, coworkers and even the eldery use social network across the social media world. The most common used social -networking websites in the Netherlands are: Hyves, Twitter and Facebook. A social network service focuses on building and reflecting of social networks or social relations among people, e.g., who share interests and/or activities. A social network service essentially consists of a representation of each user (often a profile), his/her social links, and a variety of additional services

Nowadays, a large number of organisations are also using social networks for their business. William Baker, a professor of marketing at San Diego State University, surveyed 1,600 executives and found that firms that rely heavily on external social networks scored 24 percent higher on a measure of radical innovation than companies that don't. Companies use social media for marketing purposes, finding new employees, finding new suppliers and so on. Your social media personality becomes part of your brand’s legacy, so it is very important that you use social media properly. A good example of bad social media usage is the ''Wopper Sacrifice'' campaign by Burger King. The main idea behind this campaign was that people had to UNFRIEND 10 friends on their social network to get a free burger. The campaign failed and it didn't do much for Burger Kings brand neither for the Whopper sales.

Read more about the Burger King Issue on http://blogs.zdnet.com/feeds/?p=1204&page=8&tag=col1;post-1204

Hi all!

Last friday I was told in the course 'Media Use In Organisations' that I am following at the Univeristy of Tilburg to set up an own blog. I was also told that the blog has to be about the use of IT in organisations and that it has to be promoted on social media sites like Twitter.

To be honest I was very overwhelmed by this annoucement. At first because of the fact that I NEVER EVER wrote a blog before and certainly not about IT.

The next couple of weeks I will post blogs on this weblog about IT in organisations, so be prepared =)