Barnes & Noble comes with browser for e-reader

Barnes & Noble is the largest book retailer in the United States and is known for large, upscale outlets. Recently, they announced a big update for the Nook, which is the e-reader of the company. Besides, reading books users can also search the web and play games now. The update will also allow user to browse complete books in the Barnes & Noble stores for up to an hour a day at no cost, even if the book isn’t in the store.


Besides this, Barnes & Noble also uses a better Wi-Fi connectivity, which makes faster page turns and better touch-screen navigation possible.

The advent of the iPad earlier this month means more rivalry for e-readers in general. To offset attention on the iPad, Barnes & Noble launched an ad campaign, including the company’s first TV ads in a decade.

The online sales of Barnes & Noble alley with 32% since the release of the Nook. It is very smart of them to apply these new updates for the Nook. With the new features of the Nook, it is possible for Barnes & Noble to resist the success of the iPad and to attract new costumers.

Hyves Donor Registration

From now on people can register as an organ donor on one of the most successful online communities in the Netherlands; ‘Hyves’. If you are a donor this will be shown on your profile page on Hyves. This is what the Dutch Transplantation Foundation (NTS) has revealed recently.

The main reason the NTS is running this campaign is that have examined that three-quarter of the people who are not registered as an organ donor are however positive about organ donation. They think people need a little push to really become an organ donor. With the campaign the NTS wants to stimulate people to make a choice about organ donation and the choice to capture the donor registry.

I think it is a very smart move of the NTS to recruit more donors. Hyves is very hot in the Netherlands and is used by almost half the population. Because of the high user percentage the NTS is able to reach a large number of people.

On the other hand, I am not so happy with the fact it will be shown on your profile page when you are a donor. Donor registration is a very sensitive subject and some people prefer to keep being an organ donor or not private.

Designer stuff for 1 euro

The outnet.com is an online web shop that provides designer clothes with discounts up to 80%. I really love the concept of the outnet.com because of the fact that you do not have to be a millionaire to afford high-end designer clothes.

If you subscribe yourself on the outnet.com you can buy designer stuff like clothes, bags, shoes for 1 Euro from the 16^th of April. When I first read about this new action I thought it was a joke, it is very implausible but true!

The outnet exists for one year and celebrates this with this rather brilliant action.

There are no snakes in the grass, but you will have to sign up for an account on www.theoutnet.com. You can subscribe yourself until the 11^th of April.

To get hold of the nicest pieces you have to get out of bed early!! But for the real fashion addicts this shall be no problem at all.

I already subscribed myself and cannot wait to search trough the whole online shop op theoutnet.

Thank god for the brain behind this fantastic action!!

I you create an account on the outnet you can buy the designer stuff as from the 16^th of April.

Put it in your calendar!!!

Louis Vuitton uses social networks

Nowadays, more and more brands are represented on social networks to promote their brand. Social media are a good communicative tool to reach a large number of people and because of that very popular. Furthermore, it can improve the brand reputation, increase traffic to their official website and it builds credibility.

Also Louis Vuitton believes in the use of social networks, and it is a way to create an image your brand. ‘’ The request for luxury goods grows every year’’ says Yves Carcelle, chairman of Louis Vuitton.

Louis Vuitton will enter three new markets by opening stores in the Dominican Republic, Poland and Lebanon this year. To make everything accessible to the consumer Vuitton makes us of social networking.  On Facebook Louis Vuitton has by far the most friends in comparison to other luxury brands. Almost one million people added Louis Vuitton as a friend on their facebook account. Louis Vuitton also uses Twitter and are planning to change the Vuitton-website to make it more interesting and more interactive.

I think it is a smart move of Louis Vuitton to use the social networks in such an intensive way. By this they distinguish itself of other brands and are able to attract more consumers. 

Naughty Calvin Klein campaign

Recently, Calvin Klein released their new underwear product range called X with a somewhat remarkable campaign.  In the commercial of this campaign a lot of words are bleeped out by sound and by an X that appears over the mouth, which makes it look that they are selling dirty talk. ''Mark your Spot'' is the sensual slogan used in the campaign.


Four smoking hot models are used for the campaign: American actors Kellan Lutz and Mehcad Brooks, Spanish tennis star Fernando Verasco and Japanese soccer star Hidetoshi Nakata. Greased and practical naked these models flaunt with the Calvin Klein Spring collection 2010. 
  

The commercial may not be released in America because of the vulgarityand is thus only broadcast on MTV in Spain, Italy and England. But girls don't be sad, you can watch the commercial on youtube over and over again. 

CLICK HERE  to watch the commercial 

Get to work ladies

Online shopping is the process consumers go through to purchase products, goods or services over the Internet. Nowadays, online shopping is a well known and rapidly growing e-commerce area. Online shopping shares in 8% of the total retail trade and the number of consumers who purchase online is growing sharply. More and more brands are setting up online webshops to sell their products directly to the end-consumer.

Especiallly, women are active online shoppers and some consider it as a part of their daily lives. The figures of the online outletstore Vente-Exclusive tell us that their webshop is visited by around 80.000 people on a daily basis and 80% of these visitors are women. Remarkable is that the virtual morning rush starts between 9 and 11 o'clock in the morning, in many cases during working hours. This means that lots of women order a new outfit or new household between the coffee breaks and the meetings.

Oke, I agree it is fun to shop online and buying new things gives you a good feeling, but this can wait until after work. During working hours you have to concentrate on your work, you are not paid for your good sense of style or bargain talent, but just for the work you deliver.

Just keep it as your outside work hobby!

First 3D Fashion Show

The British luxury brand Burberry is the leader of all fashion houses that are embraching technology and social media. They streamed their fall / winter '10/'11 3D fashion show worldwide, which resulted in a thundrous success. The actual runway show took place at the Chealsea College or Art in London at 4PM on the 23th of February, during the London Fashion Week, but the show was broadcasted to a series of private 3D events around the world. The guests in these cities viewed the show through not very fashionable red-green glasses. The broadcasts also included pre-show entertainment, behind the scenes, backstage and red carpet in London.

Christopher Bailey, Burberry’s chief creative officer, said: 'We are very excited we are hosting the first ever truly global fashion show.
'This unprecedented event will enable people to experience the energy and atmosphere of this show from around the world.
'3D technology will bring our global audience into the London show space allowing them to see the colours and fabrics, to hear the music and to be a part of that moment when it all finally comes together.'

Well done Burberry! I think it is a very smart move of Burberry to do this, they have drawn a lot of attention by this special way of organising a runway show. Besides that, they are the first fashion label ever created such an original fahsion show and will be long remembered.

CLICK HERE to watch a 2D broadcast of Burberry's fashion show