Hyves Donor Registration

From now on people can register as an organ donor on one of the most successful online communities in the Netherlands; ‘Hyves’. If you are a donor this will be shown on your profile page on Hyves. This is what the Dutch Transplantation Foundation (NTS) has revealed recently.

The main reason the NTS is running this campaign is that have examined that three-quarter of the people who are not registered as an organ donor are however positive about organ donation. They think people need a little push to really become an organ donor. With the campaign the NTS wants to stimulate people to make a choice about organ donation and the choice to capture the donor registry.

I think it is a very smart move of the NTS to recruit more donors. Hyves is very hot in the Netherlands and is used by almost half the population. Because of the high user percentage the NTS is able to reach a large number of people.

On the other hand, I am not so happy with the fact it will be shown on your profile page when you are a donor. Donor registration is a very sensitive subject and some people prefer to keep being an organ donor or not private.