Barnes & Noble comes with browser for e-reader

Barnes & Noble is the largest book retailer in the United States and is known for large, upscale outlets. Recently, they announced a big update for the Nook, which is the e-reader of the company. Besides, reading books users can also search the web and play games now. The update will also allow user to browse complete books in the Barnes & Noble stores for up to an hour a day at no cost, even if the book isn’t in the store.


Besides this, Barnes & Noble also uses a better Wi-Fi connectivity, which makes faster page turns and better touch-screen navigation possible.

The advent of the iPad earlier this month means more rivalry for e-readers in general. To offset attention on the iPad, Barnes & Noble launched an ad campaign, including the company’s first TV ads in a decade.

The online sales of Barnes & Noble alley with 32% since the release of the Nook. It is very smart of them to apply these new updates for the Nook. With the new features of the Nook, it is possible for Barnes & Noble to resist the success of the iPad and to attract new costumers.