Barnes & Noble comes with browser for e-reader

Barnes & Noble is the largest book retailer in the United States and is known for large, upscale outlets. Recently, they announced a big update for the Nook, which is the e-reader of the company. Besides, reading books users can also search the web and play games now. The update will also allow user to browse complete books in the Barnes & Noble stores for up to an hour a day at no cost, even if the book isn’t in the store.


Besides this, Barnes & Noble also uses a better Wi-Fi connectivity, which makes faster page turns and better touch-screen navigation possible.

The advent of the iPad earlier this month means more rivalry for e-readers in general. To offset attention on the iPad, Barnes & Noble launched an ad campaign, including the company’s first TV ads in a decade.

The online sales of Barnes & Noble alley with 32% since the release of the Nook. It is very smart of them to apply these new updates for the Nook. With the new features of the Nook, it is possible for Barnes & Noble to resist the success of the iPad and to attract new costumers.

Hyves Donor Registration

From now on people can register as an organ donor on one of the most successful online communities in the Netherlands; ‘Hyves’. If you are a donor this will be shown on your profile page on Hyves. This is what the Dutch Transplantation Foundation (NTS) has revealed recently.

The main reason the NTS is running this campaign is that have examined that three-quarter of the people who are not registered as an organ donor are however positive about organ donation. They think people need a little push to really become an organ donor. With the campaign the NTS wants to stimulate people to make a choice about organ donation and the choice to capture the donor registry.

I think it is a very smart move of the NTS to recruit more donors. Hyves is very hot in the Netherlands and is used by almost half the population. Because of the high user percentage the NTS is able to reach a large number of people.

On the other hand, I am not so happy with the fact it will be shown on your profile page when you are a donor. Donor registration is a very sensitive subject and some people prefer to keep being an organ donor or not private.