Social Networking

Social networking is everywhere. Parents, children, coworkers and even the eldery use social network across the social media world. The most common used social -networking websites in the Netherlands are: Hyves, Twitter and Facebook. A social network service focuses on building and reflecting of social networks or social relations among people, e.g., who share interests and/or activities. A social network service essentially consists of a representation of each user (often a profile), his/her social links, and a variety of additional services

Nowadays, a large number of organisations are also using social networks for their business. William Baker, a professor of marketing at San Diego State University, surveyed 1,600 executives and found that firms that rely heavily on external social networks scored 24 percent higher on a measure of radical innovation than companies that don't. Companies use social media for marketing purposes, finding new employees, finding new suppliers and so on. Your social media personality becomes part of your brand’s legacy, so it is very important that you use social media properly. A good example of bad social media usage is the ''Wopper Sacrifice'' campaign by Burger King. The main idea behind this campaign was that people had to UNFRIEND 10 friends on their social network to get a free burger. The campaign failed and it didn't do much for Burger Kings brand neither for the Whopper sales.

Read more about the Burger King Issue on http://blogs.zdnet.com/feeds/?p=1204&page=8&tag=col1;post-1204