Louis Vuitton uses social networks

Nowadays, more and more brands are represented on social networks to promote their brand. Social media are a good communicative tool to reach a large number of people and because of that very popular. Furthermore, it can improve the brand reputation, increase traffic to their official website and it builds credibility.

Also Louis Vuitton believes in the use of social networks, and it is a way to create an image your brand. ‘’ The request for luxury goods grows every year’’ says Yves Carcelle, chairman of Louis Vuitton.

Louis Vuitton will enter three new markets by opening stores in the Dominican Republic, Poland and Lebanon this year. To make everything accessible to the consumer Vuitton makes us of social networking.  On Facebook Louis Vuitton has by far the most friends in comparison to other luxury brands. Almost one million people added Louis Vuitton as a friend on their facebook account. Louis Vuitton also uses Twitter and are planning to change the Vuitton-website to make it more interesting and more interactive.

I think it is a smart move of Louis Vuitton to use the social networks in such an intensive way. By this they distinguish itself of other brands and are able to attract more consumers.